B612 is a dedicated selfie camera app which allows users to customize their photos with a wide variety of filters and effects. The selfie-optimized app boasts a host of features not found in more general-purpose camera apps, including the option to automatically switch to the user’s front-facing camera upon start-up, as well as the ability to easily switch between 92 types of filters simply by swiping the screen.
The original 60 filters launched with the app have grown to 92, while regular updates have expanded the wide range of photo and video decoration features available to users. As a result of this continued support, B612 has accrued over 150 million downloads worldwide as of March 3, 2016, 19 months since the app’s launch.
B612 will endeavor to add new filters and selfie-optimized features in order to provide the best selfie experience for its users, as well as to enhance communication between them.